BEACON : Data Privacy
The Goal
Prepare the website for a product launch.
Conduct research to uncover strengths and weaknesses.
Deliver sketches & high fidelity UI designs.
My Role
SWOT Analysis, Page Audit
Competitive Analysis
Rapid Sketches
Figma screens + flows
Deliverables
High fidelity Figma screens and flows
Webflow screens
“BEACON is a social innovation organization that operates at the intersection of human-centered design, social impact, and public policy”.
Its first product is a customizable privacy tool that allows small businesses to create and manage policies for their websites.
How can research inform & point to a solution?
Question: How can we best persuade customers to buy our first product?
Initial Research
In order to gain a deeper understanding of current features- and gaps- I used:
Content Inventory
SWOT analysis
Content audit
Outcome
Research revealed gaps which pointed to solutions. BEACON needed:
clear mission statement
improved content hierarchy
impactful copy
In order to persuade future customers, BEACON needed to re-vamp:
the landing page
the policy pages
the about us page
Policy Pages Re-Designs
Short and sweet. An overview in palatable terms.
In an effort to stay true to its personable, real-world tone, BEACON needed an approach that could make policy easy to understand.
In this re-design, BEACON is poised to engage with individuals consumers and businesses alike. Everyone should be able to understand policy, where consumer protections are still needed and how to take action.
Tools to speak up
Get in touch with your senator. Hold companies liable for your privacy.
Clean up your data footprint
Engage more meaningfully with today’s technologies. Take control of your data.
The policy ecosystem
See a broader overview of data policies today. In some cases there is no active legislation to protect you - and prompts to advocate for these; in other cases BEACON has something in the works.
Home Page Re-Designs
As part of an upcoming product launch, BEACON’s landing page needed to persuade future customers of its brand credibility.
This could be achieved in three ways:
clarifying BEACON’s purpose
underscoring its positioning within the field
improved information hierarchy
Purpose
BEACON’s mission, product and key audiences are clearly defined and prominently featured beneath the hero section.
Relevance
Industry leaders are advocating for data privacy and BEACON is delivering. By adding this quote, BEACON shows its responsiveness to key trends within the industry.
Measuring Success
Metrics
Success for this project will be determined by several factors, including: page-views and engagement; sign-ups to the new product- launched in mid-April 2021.
Financial Impact
A successful redesign has the potential to have a big financial impact for BEACON - but only if visitors can be converted into customers. A successful re-design - one that emphasizes strong information architecture, solid UI and clear copy- both on the homepage and policy page will make this a reality.